BRAND STORY

All MY LIFE I NEVER KNEW HOW TO EXPRESS MYSELF , I WAS NEVER THE TALKATIVE TYPE AND I DIDN’T KNOW HOW TO WRITE DOWN MY THOUGHTS OR FEELINGS. MOST PEOPLE EXPRESSED THEMSELVES THROUGH MUSIC, ART AND POETRY I WAS NEVER ONE THEM, HOW I LEARNT TO EXPRESS MY SELF WAS THROUGH FASHION. OFTEN FEELING ALONE AND MISUNDERSTOOD THE WAY I DRESSED WAS THE BEST WAY FOR ME TO EXPRESS MYSELF AND LET ALL THOSE EMOTIONS OUT ALMOST AS IF I SAW A WHOLE NEW LANGUAGE THROUGH CLOTHING AND THE WAY PEOPLE DRESS. THAT IS HOW SOACULTURE WAS BORN, EVERY THNG YOU SEE IS THE WAY I SEE I LIFE AND I HOPE THAT I WILL FIND MORE PEOPLE JUST LIKE ME AND WE CAN CONTINUE TO PUSH THIS CULTURE AND MOST IMPORTANTLY FINALLY FIND PEOPLE WHO UNDERSTAND AND SEE LIFE THE SAME WAY WE SEE IT.

-SCOOBY 

WELCOME TO THE FAMILY